“Not everyone is excited about being indoors, but everyone seems to enjoy the trends at social media!”
This is something no one can underestimate. Everyone has been locked up inside for almost half of this year so far and not even once they’ve not complained about how it doesn’t really suck. To be fair, COVID-19 has closed major doors for brands that entirely depended on regular market sales but it has opened windows of social media or digital media engagement for them. As people have been spending a tremendous amount of time with their phones, even though the economy has gone down, their desire to fit in with the trends have consistently been revived.
Listed below our some major changes that happened to the brands due to COVID-19 which enchanted their social media marketing strategy:
• Going Online:
It’s true that many brands tend to believe in the traditional way of selling and attracting customers but COVID-19 has made them realise, it’s not sustainable to be available only on offline trends. Thus many new brands, traditional, local, small and even big brands with less digital media existence have begun to acknowledge the power of online sales, especially social media. It’s pretty easier as it doesn’t require an entire line of staff dedicated to the marketing and sales purpose, although if you do have one, it’s just a cherry on top of an already iced cake.
• Following/creating trends:
Most social media trends have been a huge way of attracting the audience and turning it into a consistent consumerism. Brands like Bingo have taken live session trends to another level by using it to make people connect with stars like Ranveer Singh directly. Some more brands have shown a variety of different new trends that has made us all swoon over their strategies.
Recently the most illuminating way of enhancing a brand and its product has surfaced using the age old method of collaborations. Using various influencers and already established brands, these new launches have made excessive growth and customers. Being lockdown, people have got plenty of time to brace their talents and specialities and brands have used this to their fullest too.
• Cheapsake paid ads:
As lockdown gave many influencers time to introspect their horizon, it so happened that a rise in number of influencers have occured all of a sudden and it made the prices of paid promotions of brands go down. As the ads began to get cheaper, the variety of ads people see became very vast. It had to happen because brands pay very limited amount to their freelancers, and when they’re getting the same number customers from another influencer at a cheaper rate, why won’t they reach upto them?
• Geography barriers? What are they?
Well, the world faced this crisis together and it made it very clear that whatever happens, as long as we don’t stand in long ques to reach upto Denmark to buy an expensive line of a brand that’s not available in our country, it’s fine if we stay indoors with our pockets locked. So when social media grew wider in the marketing trend, it easily removed one barrier and that was the exchange of information within countries on a wider level. This made brands make their name in different geographical areas as they had plenty of time to invest. So if we see on the bright side, once the lockdown of transportation is lifted, these brands are going to make huge lump sum dollars, pounds, euros and even rupees!
So, to categorizes these all points, as the investment of time increased on social media, brands also became more and more invested in their promotions and marketing strategies using these platforms. A total of 70% hike was observed in Facebook’s daily engagement reach, while around 85% hike was observed in Instagram.
These were some clear reasons why brands all of a sudden went Online during COVID-19. These brands focused on increasing engagement rather than selling everything they had on their shelves. It was easier to hold customers as shipping was stopped, but it was even better that these customers were attracted to these brands because of their trends and strategies.